Make products easy to find
Clean product data, collections and filters, so shoppers reach the right item quickly and nothing is missing a type, a photo or a description.
Search-to-cart rateServices · Shopify ecommerce manager
Your store, run like it's my own.
Catalog, homepage, speed, email, social and reporting, managed by one person who understands the whole system and keeps it moving.
8+ yrs running business websites6 yrs Shopify operations2 stores managed end to end
store-ops / this weekSAMPLE WEEK
✓ Homepage updated for new arrivals done
✓ UTM links added to this week's posts done
✓ Products missing type and description fixed done
→ Monthly traffic + sales report next
What I fix
Where growing stores lose money
Lead with what sells
A homepage that tells your story, puts launches and best sellers up front, and updates with the seasons without a developer.
Homepage click-throughRemove the drag
Audit apps and scripts, delay what can wait, and keep mobile shoppers moving.
Core Web VitalsBring buyers back
Klaviyo welcome, abandoned-cart and post-purchase flows built around how your customers actually buy.
Email revenue · repeat rate · AOVSocial + reporting
Know which posts actually sell.
Most stores post every week but can't say what social brings in. I connect your channels to your store and report it plainly.
Built with: GA4 · Shopify Analytics · Meta Business Suite · Pinterest Analytics · Klaviyo
How I work
Every tool has an owner. Every report has a next step.
You get a clear routine: what changed, what worked, what needs attention and what I recommend next.
Shopify Catalog, homepage, collections, launchesKlaviyo Flows, segments, campaignsGA4 + Shopify Analytics Traffic, conversion, attributionYour apps Reviews, subscriptions, upsells or support
“The store should not depend on the founder remembering every setting.”
Store operations, made visible.First 90 days
A practical start, not a long discovery project.
Audit
Catalog, homepage, speed, apps, flows and tracking. You get a ranked fix list.
Quick wins
Product data cleaned, homepage refreshed, UTMs live, core email flows running and your first baseline report.
Grow
Seasonal campaigns, social-to-store tests, product page improvements and a steady reporting routine.
Proof
Two Shopify stores, six years, still running.
FlexxonCatalog and variant management, two-way Shopify ↔ Sheets sync for products, prices and stock, plus app and speed upkeep.X-PHYStore setup, product launches, homepage and content updates, with inquiry routing to the right team.
“Products, prices and stock stay in sync from one sheet, so launches go live without the late-night scramble.” — May Chen, Managing Director, X-PHY
Let's talk
Send me your store URL.
I'll come to the call with three things I'd fix first. Full-time, part-time or a single project.